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49% US Consumers purchase plant-based dairy alternatives. Of this over 75% purchased both dairy-based and plant based products.

Interestingly majority of 50+ age Americans are buying diary-only, while a majority in 18-24 are buying plant-based only.

The leading purchase driver of plant-based alternatives is the notion that dairy from plants is healthier than dairy from animals

Consumers who only purchase plant-based products were more likely to claim animal welfare as a purchase motivation compared to consumers who also or solely purchase dairy-based products.

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