49% US Consumers purchase plant-based dairy alternatives. Of this over 75% purchased both dairy-based and plant based products.
Interestingly majority of 50+ age Americans are buying diary-only, while a majority in 18-24 are buying plant-based only.
The leading purchase driver of plant-based alternatives is the notion that dairy from plants is healthier than dairy from animals
Consumers who only purchase plant-based products were more likely to claim animal welfare as a purchase motivation compared to consumers who also or solely purchase dairy-based products.
Read the complete article here: https://www.synergytaste.com/plant-based-consumer-insights