Omicus enables you to optimally expand into international markets through brand-building without your own team on the ground, or without adequate international team at the center. As your trusted partner for international expansion, Omicus is your expert and experienced team at the center and on the ground in countries.
Omicus partners with manufacturers worldwide to help them effectively leverage the potential of international expansion.
Opening international markets and building brands is a huge opportunity for many consumer product companies worldwide.
Read MoreBuilding brands in high potential international markets can represent a huge growth opportunity for many consumer product companies worldwide.
For manufacturers based in the United States, it is an attractive opportunity because nearly three-fourths of consumer purchasing power is outside of the US. Countries like India, Japan, Brazil, Korea, and China have substantial and growing purchasing power. Research by AC Nielsen shows that premium products are witnessing strong growth opportunity in most parts of the world. In these markets, only a small initial share of market can be a significant growth opportunity.
Moreover, expanding into international markets can help hedge against market risk in home country.
For manufacturers based outside of the United States, expanding into the US is also a good growth opportunity as US is the single largest market for many product categories.
Many companies struggle with international expansion. They do not have the capacity to staff exports and local teams, and just appointing a distributor is not good enough to get growth to its potential.
Read MoreMany companies underplay international expansion in their strategic plans because they struggle to sustainably scale their international business. Others choose to focus solely on unrealized opportunities in home markets given their challenges with international expansion. Companies have learned to live with low market shares in international markets or avoided expanding into them, but it does not have to be so.
Many companies struggle with profitable international expansion because developing internal resources and capabilities comes at a high cost. Unwilling to commit to required resources for international expansion, their approach to international business is therefore ad-hoc and opportunistic – whatever their P&Ls can afford.
This opportunistic approach to international expansion often consists of appointing a distributor in a local market with limited further market engagement. Rarely does this result in business growing to its potential.
Omicus bridges the need gap and works with a 360-degree scope to build brands and drive business to its potential in international markets. Omicus moves beyond just advising to doing the hard work of brand-building and driving sales in international markets.
Read MoreOmicus believes that none of these self-limiting reasons should come in the way of leveraging opportunities for profitable growth in international markets.
Just appointing a distributor is usually not good enough to launch in a country and develop the country into a sustainably profitable market. Country distributors require sustained engagement and support which companies are often unable to provide.
Consumer products require viable and effective consumer communication for brand-building. In many cases companies leave this to the distributors, many of whom neither have the expertise nor inclination to do this difficult work of brand-building.
In Omicus, companies now have a solution to such problems.
Omicus bridges the need gap and works with a 360-degree scope to build brands and drive business to its potential in international markets. Omicus moves beyond just advising to doing the hard work of brand-building and driving sales in international markets.
With Omicus as your partner, lacking your own team is no longer a barrier.
Omicus is your solution to address concerns about …
The huge expense of establishing a cross-functional team at the center and on the ground, in multiple international markets, and establishing legal entities in various countries.
Leaving the markets inadequately attended exposing your brands to unsatisfactory business results, often damaging brand value and making it even harder to establish the brand in the future.
Not being in a market and missing out on the opportunities that international expansion presents, while running the risk of being overly dependent for growth in your home market.
