Augmenting Leadership Bandwidth

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Opportunity

It is not a revelation that most SMBs realize that having the right leadership talent at the senior-levels is a great business booster. They long for people with the required knowledge, experience, insight, judgement, integrity and work ethic to make an exponential difference in critical business metrics like revenue, gross margin, cadence of new product introduction, distribution, marketing, online business, capital funding , among others.

They realize that the business operates at a sub-optimal level with gaps in leadership bench capability/capacity, which if bridged can make a synergistic difference to business results.

This is almost always true for solo founders who either do not have the time to effectively manage all areas of business, or do not have specific capabilities to manage specific areas. In either case the business stays well below potential.

 

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Solution

Other than lack of funds, the biggest challenge for SMBs is inability to find leadership talent for running the business. While cost of such a talent is an important barrier, a bigger problem they face is in getting a leader who can competently handle multiple functional areas with experience in each. A leader with the personality to succeed in a small/medium business environment, where apart from conceptual clarity, the leader needs to be willing and competent to roll up the sleeves. A leader for whom no job is too small or too big.

This is a real challenge which not only silently damages business results, but has other adverse consequences as well. Founders/CEOs and others in the leadership team are often burnt out, impacting their work life balance. Often this happens at a sub-conscious level, though the impact may be felt in health, and other areas of personal life.

Our approach involves an experienced senior level professional with practical operational knowhow in both large and small companies, extending beyond typical career consultant roles. This professional effectively bridges the capability/capacity gap for as much or as little as needed.

Omicus model involves providing SMBs with a strong leader for short, medium or long term to supplement the existing leadership (founder or a team). Our goal is to empower all SMBs including those which do not have deep pockets. Therefore short-term engagement also includes just a phone call to bounce off issues and seek an external perspective.

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International Opportunity

Omicus leaders bring in significant international experience. This is important to well-orchestrate the work required to launch and grow brands in a large number of  international markets. Each market is unique and the same brand requires different strokes in different markets.

For best results, international business should have exclusive individuals within a company, and not an add-on to another role. It is not unusual to find individuals responsible for both local sales and international sales. Since local business tends to be far bigger than international business, it is not difficult to imagine the importance (or the lack of it) international business may be getting in such cases.

Working as part of your team, we take on the work required to grow the entire international business, or in specific countries.